It’s an amazing feeling when you can buy and use/wear local products. Especially when they are aesthetically pleasing.  Dianah Namases , a 31 year old mother of one and sole owner of Sage Investments introduced to us Sage by Dee, custom designed wrist watches that feature a variety of Namibian town names,  villages, regions, lodges and hamlets onto the interior of the wrist watches. How cool right? Something we can all be proud of.

The go-getter entrepreneur lets us in on how it all started.

How did the idea of wrist watch business come about?

I wanted to open an exclusive watches boutique, whilst researching on the type of watches I wanted to feature in my boutique I came across a certain type of watch that had names such as  Paris, Kiev, Moscow etc, engraved on the exterior of the watch. That sparked an idea regarding my motherland and it’s own diversity so I asked myself “Why not, Windhoek, Walvis Bay or Swakopmund or any other town, village and or region names? Featured on a watch.  That is when I started looking for suppliers. After sweat, tears and heartache, of course, all was not in vain.

Talk to us about the name?

Sage by Dee is my brand name, featured on the wrist watches, it’s basically the combination of my business name (Sage Investments cc) and Dee from my name “Dianah”.

What doors has your business opened for you?

I received interesting gestures of the Sage by Dee watches to be featured in one of our local music video and an intriguingly pleasant Namibian movie soon to be screened, I watched the trailer of the movie and I am extremely surprised by the amazing talent we have in our motherland, my mind is literally blown away. Wow.

What are you most thankful for today?

I am totally thankful for my knowledge and blessings as well as to be part of the Namibian soil, it’s indeed a good time to be alive and definitely for my family.

How has the business been received so far?

My business is well received by the nation, including fellow Namibians beyond our borders. I receive daily calls, text and appreciation with tons of encouragement. Everyone is so excited about the project, they are looking forward to my second edition with so much anticipation.

Challenges?

Challenges I came across will be best defined by me as strength, that will be the mini NOs  from the big YES I expected.

 

Talk to us about your collection?

Sage by Dee watches are aesthetically pleasing, my target market is basically any individual from ages of 14+.
Watches are available in Walvis Bay, Windhoek, Swakopmund and Orandjemund. We also courier countrywide on our cost, as courtesy, for our first edition.

How can one shop?

Orders can be placed via our Instagram page Sage by Dee, direct DM me on Facebook Dianah NamaSix
or on WhatsApp/direct calls  +264 81 222 1245 .

Plans for the next collection?

Our second edition is finally, by God’s grace, done with the production process, will be available on our soil and ready for sales by mid April 2018.
Currently working on our third edition with so much thrill and excitement.

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