By: Ututjinda James Kavendjaa
Is this Namibia’s next-best luxury jewellery brand?
We see names come and go in the world of local fashion and lifestyle brands, but one name is beginning to resonate with timeless elegance and enduring quality: The Fénr. Conceived and crafted with love and precision, this luxury jewellery brand is swiftly becoming a cherished name among those of us looking for gorgeous hypoallergenic, sweat-proof, water-friendly, and non-tarnish accessories. Let’s talk about it.
What inspired Fé Hatutale to start The Fénr?
It all began with a personal quest for jewellery that transcends time. Fé recalls the difficulty of finding durable, allergen-free jewellery at a reasonable price.
A friend of mine had hoops from the early 2000s that were still in good shape,” Fé reminisces.
This durability and timeless quality sparked a desire in her to create pieces that could transition through various stages of life, pieces that could be passed down through generations. The Fénr is more than just a brand; it’s a promise of consistency and quality, and a name that we will always connote with impeccable standards.
Fé’s approach to the position that her brand carries in the Namibian market is refreshingly unique. “I don’t really know; I can’t say that it’s because my jewellery is non-tarnish,” she says. Instead, her secret lies in focusing on her brand, free from the distractions of competitors. This stance has allowed her to build a community among her customers, frequently consulting with them and staying true to the brand’s core values. It’s this blend of focused vision and community engagement that is crafting The Fénr’s distinctive identity. And we love it.
Of course, every entrepreneurial journey has its hurdles, and The Fénr is no exception. Sourcing high-quality inventory sustainably and affordably has been a notable challenge. Despite these struggles, Fé remains committed to her brand’s ethos, refusing to compromise on quality. Another significant challenge is maintaining relevance in an ever-evolving market. Fé’s awareness of this dynamic helps her continuously innovate and stay connected with her audience, ensuring that The Fénr remains a beloved brand, and for good reason too.
Looking to the future, Fé shares a glimpse of what’s next for The Fénr. While some collaborations and collections are still under wraps, she reveals that November will bring a dedicated jewellery line for men. More imminently, some of her exquisite pieces are featured in the newly released House of Poulton film, which premiered on July 11, 2024. It’s very clear that exciting times lie ahead for The Fénr.
Managing the creative process single-handedly is no small feat. Fé describes it as an “unconventional approach,” where the journey from idea to creation is akin to climbing a mountain. Despite the challenges, the process is immensely rewarding, especially when customers resonate with her creations. This balance of creativity and practicality is what breathes life into The Fénr’s exquisite pieces.
As a one-woman business, I have an unconventional approach to managing everything; from development to bringing my creations to life.
When asked about her long-term goals, Fé’s aspirations are grand and inspiring. “Tiffany’s and Simon Porte Jacquemus,” she declares. Though the path to achieving this is still unfolding, her ambition and dedication are undeniable.
Now spread across four distinctive collections, this brand offers luxury with prices ranging between N$150 and N$260. If you’re looking to make a purchase, simply send a DM via The Fénr’s Instagram account, specifying your desired pieces. From there, you can choose to have them delivered or pick them up yourself, with several payment options to choose from as well.
In The Fénr, Fé Hatutale has created more than just a jewellery brand. She is building a legacy of quality, community, and timeless elegance that Namibians can cherish. As we watch this brand grow, there is a sense of being part of something truly special—an affordable luxury that feels just right.
Follow The Fenr on Instagram to see more of what this brand has to offer.
