Hair care has is one of the fastest growing industries in the world, with the global hair care market estimated to be worth about 87.73 billion U.S. dollars and rapidly growing. Hair care was comparatively more robust than some of the other, more vibrant categories such as skin care and color cosmetics.
Increasing penetration in emerging markets, such as Brazil, Africa and the Middle East as well as a surge in innovation have helped hair care to better withstand current market challenges. Which proves that both women and men are willing to pay top dollar to look and feel good about their hair.
Growth in the hair care market has been encouraging, which has prompted a number of new entrants to gain a foothold in niche segments, such as natural hair care products. In the coming years, this trend is projected to continue, especially as millions of consumers in developing economies are now becoming conscious about styling their hair, coloring grey hair and maintaining a healthy scalp.
In Africa, hair has always been a big category, with staples such as relaxers and styling products generating billions in sales across the continent. In this money edition of MonoBeauty, we countdown the top 5 money generating categories in hair care.
Anti-Dandruff
Dandruff has many causes, dry skin, sensitivity to hair products, and a yeast-like fungus are common culprits. So you may need to experiment with a few different products to find the formula that works best for you. Dandruff usually results in itchy scalps and flaking. Most people with dandruff would agree that it is a pain. The good news is that professional haircare shampoos, conditioners and treatments can help remedy the chronic skin condition, which affects nearly 50% of people. Shop product lines such as Bioceuticals that are specifically developed to target problematic scalp.
Hair-Loss
It’s true that men are more likely to lose their hair than women, mostly due to male pattern baldness, but thinning hair and hair loss are also common in women, and no less demoralizing. Reasons can range from hormonal imbalance caused by birth control pills to alopecia caused by certain hair styles to the more complex reasons, like an underlying health conditions. In many cases, there are ways to treat both male and female hair loss. It all depends on the cause.
Anti-Breakage treatments
Hair breakage has many different causes. Healthy hair depends on an inner cuticle with overlapping scales that keep your strands together. When these scales fall apart, your hair can get dry and eventually separate, leading to damage. This causes breakage, along with other symptoms, such as frizz and dryness. Breakage may be caused by a number of reasons including heat styling, over processing of hair, and use of wrong products on your hair type. Products such as Olaplex come highly recommended by professionals to rebuild broken hair bonds.
Styling Products
Hair mousse, hair gel, hair oil, hair paste, hair wax, hair spray, hair lotion, styling creams, styling pomades. The array of hair styling product choices is vast, and let’s be real, kind of overwhelming. If you’re confused about which hair styling product will do the job for your hair type, your best bet is to ask your hair stylist what they use on your hair—and buy it! But don’t stop there. Before you leave the salon or hair supply shop, ask for a demo on how to use the stuff. Knowledge is power after all, and knowing exactly how to use your hair styling products will make it that much more effective.
Shampoo & Conditioners
When it comes to shampoos and conditioners, there isn’t a one-size-fits-all process. Each person’s hair has its own needs, based on their hair texture and desired styling. No matter your texture, you probably wouldn’t know which shampoo and conditioner is right for you by walking down the beauty aisle. It’s a personal purchase, so you will need to do the research and get professional guidance to make the right choice for your specific needs. That said, shampoos and conditioners provide the foundation to great hair, so finding the right products is a must.
Sources:
Follow @tponamibia on Instagram for more details.
