- Elizma Burger
Compare fast fashion with the internet and what do you get? A total fashion game changer!
Even though the use of online shopping is nothing new, I am seeing more and more shops, like Flutterby Jewellery pop up on Instagram. So it was not at all a surprise when the following question popped into my head:
Is it time to finally say goodbye to shopping malls?
Growing up in a small town, we did not have access to many clothing stores. Up until the age of 15 we only had one clothing store in town. When I moved to Cape Town I was in heaven with all the shopping malls around me. Now that I have lived there for a few years, the magic of going to a shopping mall has faded. All the cues and people and noises distract me from my actual goal: GETTING THE PERFECT OUTFIT.
Then came online shopping.
Being able to shop clothes and accessories online has changed the way I feel and think about clothes tremendously. One of the first Namibian Instagram store I stumbled across is an espadrilles store called Suelo. This is probably one of my favourite online stores in Namibia at the moment.
There is a certain age group linked to both online shopping and in-store shopping. According to statics on my personal Instagram account, my follower demographic is mostly aged between 18 – 25. Millennials are the future. But what does this mean for the physical store? Will it become irrelevant?
One thing is certain, times are changing. Even though I love browsing the web for inspiration, I cannot help to still feel nostalgic about an all-day shopping-mall spree.
If you choose to embrace online shopping, there are certain things you need to look out for:
Do you shop online? What are some of your favourite online outlets?