In this edition of creators we love, we’re featuring Lumba Masule who is a youtuber and instagram content creator.

Apart from creating content we love, she is a marketing and social media co-ordinator at a digital marketing agency. Born in Katima Mulilo and raised in Windhoek, the social media influencer has been consistently creating for about 3 years now.

Describe yourself in three words…

Ambivert, Optimistic and Blessed.

Describe your YouTube Channel…

My Youtube Channel is basically about everything I like and enjoy, just your average Namibian hun living her best life. I do a lot more day-to-day vlogs, but I would definitely want to incorporate more beauty and fashion content.

What do you want your followers and viewers to get from it?

I never had a plan or purpose when I first started, but the vision is slowly coming to me through the comments and messages I get. I realized the best part of my content is hearing that my audience relates to me and they “get” me. I want them to get a good laugh and learn something new from someone they relate to.

What type of content are you obsessed with right now?

I absolutely love the mini-vlogs and dressing-up reels on Instagram.

If you could travel right now, where would you go?

Truly speaking, I would love to be with my grandmother in the village under a tree right now. Alternatively, on an island somewhere quiet is not a bad idea!

How do you feel about all these Instagram updates?

It feels like they are undergoing an “identity crisis”. There’s a lot “goinyon” and nothing at all. Definitely messing up the algorithm and engagement- not good for content creators!

Which do you like the most; Pictures or videos?

A difficult one. I love taking pictures, but I enjoy editing videos. I will have to go with videos.

How has 2022 been for you so far?

A series of epiphanies, in short.

Follow @lumba.masule on instagram for more of her content.


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