Namibian born and bred, Ennio Hamutenya is well on his way to making a name for himself in the creative industry.
Ennio Hamutenya, is an accomplished sportsman, Namibia’s youngest football star who has been signed under a champions league club. Exploring his love for fashion, the self-taught fashion designer has launched his new global iconic brand. LORD EMH.
We caught up with him and delved into his craft, aspirations and paying homage.
LORD EMH is a luxury headwear brand founded in 2016 with the intention to revive the classic fedora without losing the hat’s classic aesthetic. The essence of modernity in the LORD EMH collection can be seen in the tweaks made to the classic silhouette, making it ideal for fans of fedoras and hats in general. The hats are unique, exclusive, have a limited run and come in four distinct styles.
Using only the finest fabrics from a traditional factory, the hats are created in Florence, Italy. Steeped in craftmanship and respecting millinery techniques, the hats are an ode to a bygone era and superior level of quality. These beautifully made soft 100% rabbit felt pieces, lined with hand dyed 100% silk lining says Hamutenya.
When asked what inspired the collection, he explained that his mission was to create something that’s never been seen before, something that will always be recognised. His trademark “The Burn” helps him to achieve just that. The burn symbolises the ancient Oshiwambo tradition Ekala po lupale. A Namibian tradition that honours the Alpha of the village or tribe and by keeping a fire lit in the village at all times when an Alpha male or female is present, you are acknowledging their power and presence.
Hamutenya, believes everyone seeks power in their own way and his collection embraces this and it is mirrored by a simple but powerful natural burn on the border of each hat and is Ennio’s homage to his homeland and that of his ancestors.
“I want LORD EHM, to evolve into a fully-fledged international luxury fashion brand specialising in timeless creations that will always be in style.” says Hamutenya,
Who seemed eager to demonstrating that although Namibia is a country with a small population, its culture and heritage is something that it can contribute to the world.
With the likes of Amber Rose, an American model, actress, social media star and cultural icon who was recently photographed in Hamutenya’s fedoras. He believes that this is a true indication that LORD EMH hats are taking off globally and epitomizing fashion.
He furthers adds that hopefully his brand will serve as a vanguard for other ambitious Namibians who are not afraid to take risks and take charge.
Find out more on LordEMH and you can also follow his journey on Instagram @lordemh
